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Animation insights for B2B teams

Practical articles on explainer videos, training animation, and video marketing — written for marketing managers, L&D leaders, and product teams.

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Explainer Videos

The Step-by-Step Process of Producing an Animated Explainer Video

Most animated explainer videos follow seven stages — discovery, scriptwriting, storyboarding, design, voiceover, animation, and delivery. Here's what happens at each stage and why the order matters.

6 Jul 2026 8 min read →
Industry Insights Featured

B2B Animation Trends That Are Actually Moving the Needle in 2025

Forget the aesthetic trends. Here are the format and distribution shifts in B2B animation that are changing where studios are investing time and where clients are seeing ROI.

12 Nov 2025 7 min read →
Training & L&D

Corporate Training Videos Cut Onboarding Time — Here's the Data

Companies that replace instructor-led onboarding with structured training video modules report 40–60% faster time-to-productivity. The reason is less obvious than you'd think.

8 Oct 2025 6 min read →
Explainer Videos Featured

How Explainer Videos Boost Conversion Rates by Up to 80%

The data is clear: landing pages with explainer videos convert significantly better. Here's why it works — and what separates high-performing videos from average ones.

10 Sept 2025 5 min read →
Explainer Videos

5 Ways to Use Explainer Videos to Enhance Customer Support

Five places video reduces support load — FAQ answers, product setup, troubleshooting walkthroughs, advanced feature tutorials, and a video help centre customers can search themselves.

28 Sept 2024 5 min read →
Pricing Guides

7 Budget-Friendly Tips for Producing High-Quality Explainer Videos

Seven ways to keep explainer video costs down without the result looking cheap — plan first, use affordable tools, free stock media, simple animation, home-recorded voiceover, tight runtimes, and repurposed content.

28 Sept 2024 5 min read →
Tips & Guides

Top Animation Studios in Indore: How to Choose the Best One for Your Brand

Animation studios operating in and around Indore, plus a framework for choosing one — defining your needs first, then assessing experience, portfolio, reputation, budget, communication, turnaround, and tooling.

28 Sept 2024 5 min read →
Tips & Guides

Top Animation Studios in Mumbai: How to Choose the Best One for Your Brand

A guide to the Mumbai animation market — what to assess in a studio, five established names and what each specialises in, how to match a studio to your brief, and the mistakes that cost most.

28 Sept 2024 6 min read →
Explainer Videos

6 Ways to Use Explainer Videos in Your Marketing Strategy

Six places an explainer video earns its cost across a marketing programme — brand introduction, product demonstration, testimonials, email campaigns, social engagement, and search visibility.

24 Sept 2024 5 min read →
Explainer Videos

12 Creative Ideas for Explainer Videos

Twelve explainer video formats worth considering — interactive video, animated characters, stop-motion, live-action hybrids, whiteboard, metaphor-driven storytelling, testimonials, gamification, 360-degree, infographics, behind-the-scenes, and minimalist design.

23 Sept 2024 5 min read →
Explainer Videos

5 Explainer Video Styles to Elevate Your Brand

Five explainer video styles — animation, stop motion, live action, whiteboard, and animated infographics — with a framework for picking the one that fits your brand, budget, message, and audience.

23 Sept 2024 5 min read →
Training & L&D

9 Benefits of Using Explainer Videos in Your Employee Training Programme

Nine reasons L&D teams move training to video — engagement, clearer explanation of complex processes, consistency across sites, lower delivery cost, learner flexibility, better retention, and content that's easy to update.

23 Sept 2024 5 min read →
Tips & Guides

Top Animation Studios in Bangalore: How to Choose the Best One for Your Brand

What to look for in a Bangalore animation studio, plus seven established names in the city — from brand-led design agencies to 2D explainer specialists and globally recognised animation houses.

23 Sept 2024 6 min read →
Tips & Guides

10 Questions to Ask Before Hiring an Animation Studio

A vetting checklist for anyone briefing an animation studio — experience, portfolio, process, tooling, team, pricing, revisions, timelines, references, and originality.

27 Aug 2024 5 min read →
Explainer Videos

10 Steps to Creating a Killer Explainer Video from Start to Finish

The full explainer video pipeline in ten steps — defining the objective, research, script, storyboard, visual design, voiceover, animation, sound, review, and distribution.

27 Aug 2024 6 min read →
Explainer Videos

12 Inspiring Examples of Explainer Videos Done Right

Twelve explainer videos worth studying — Miro, Microsoft, Crazy Egg, Uber and more — with a note on the specific decision that makes each one work.

27 Aug 2024 6 min read →
Explainer Videos

5 Reasons Why Your Software Needs a Demo Video

What a software demo video does for a SaaS product — earns attention fast, makes complex features obvious, builds credibility, lifts conversion, and improves search visibility.

27 Aug 2024 5 min read →
Tips & Guides

Top 5 AI-Generated Voice Over Tools

Five AI voiceover tools compared — ElevenLabs, Speechify, Synthesys, Murf AI, and Play HT — with what each does well, where it falls short, and which use case it suits.

27 Aug 2024 5 min read →
Explainer Videos

10 Must-Have Elements in Your Explainer Video

A checklist of the ten things every explainer video needs to earn attention and convert — from a defined goal and a tight script to captions, sound design, and a call to action that gives viewers a reason to click.

23 Aug 2024 5 min read →
Explainer Videos

Use of Explainer Videos in Bringing Leads Across Industries

How four sectors use explainer videos to generate leads — real estate virtual tours and process walkthroughs, healthcare procedure explanations, education course overviews and enrolment guides, and e-commerce product showcases.

22 Jul 2024 6 min read →
Training & L&D

Creating Engaging Screencast Videos for Your Audience

How to use screencast video well — five formats worth producing, from inbound marketing to repurposed blog content, and the four types of screencast with the trade-offs of each.

2 Jul 2024 5 min read →
Industry Insights

Animation Trends to Make Your Explainer Videos More Engaging

Six animation styles for explainer videos — 2D, motion graphics, whiteboard, 3D, stop motion, and augmented reality — with the cost, production time, and use case each one suits.

2 Jul 2024 6 min read →
Tips & Guides

Tips for Choosing the Right Explainer Video Agency

How to pick an explainer video agency — assessing experience and portfolio, arriving with defined goals, understanding their process and revision policy, judging communication, and setting a budget honestly.

2 Jul 2024 6 min read →
Pricing Guides Featured

Animated Explainer Video Cost in India (2026): Honest Pricing Guide

Explainer video costs in India range from ₹25,000 to ₹3,00,000+ depending on style, length, and complexity. A complete 2026 pricing breakdown by animation type, with per-minute rates.

25 Jun 2024 9 min read →
Explainer Videos

How to Use Explainer Videos to Generate Leads

How to build an explainer video that generates leads — defining the audience, writing the script, choosing visuals and voice — and five distribution strategies that put it in front of buyers.

25 Jun 2024 5 min read →
Motion Graphics

How UI Animation Can Help Your Software Marketing

What UI animation does for software marketing — higher engagement, clearer explanation, better user experience — plus where to apply it across onboarding, explainer videos, and feature announcements.

25 Jun 2024 4 min read →
Explainer Videos

Why Are Explainer Videos So Effective?

What makes the explainer format work — the three main types, the benefits that show up in the numbers, where it fits across marketing channels, and the four elements every effective explainer shares.

25 Jun 2024 5 min read →
Industry Insights

2024 Animation Trends: Elevate Your Brand with the Latest Techniques

The web animation shifts defining 2024 — micro-interactions used with restraint, personalised content experiences, and illustration-led design that makes a site feel human.

13 May 2024 3 min read →
Industry Insights

3D Design Technologies: Creating Immersive Websites and Apps

The three engines behind immersive web and app experiences — Unity, Unreal Engine, and Three.js — what each one is actually good at, and where 3D earns its cost in product design.

13 May 2024 3 min read →
Tips & Guides

5 Common Web Animation Mistakes and How to Avoid Them

Five ways web animation goes wrong — overuse, ignoring responsiveness, neglecting accessibility, inconsistency, and using motion to paper over weak content — and the fix for each.

13 May 2024 3 min read →
Explainer Videos

Animated Explainer Videos: Simplifying Complex Concepts

How animation makes a difficult product or service understandable — visualising what a camera can't film, crossing language and cultural barriers, and turning abstract processes into something a viewer retains.

13 May 2024 3 min read →
Industry Insights

Animation and Conversion Rate Optimization: The Secret to Effective Audience Engagement

How animation moves conversion rates — clearer communication of what you offer, more social sharing, and an emotional connection that keeps visitors on the page and moves them toward the CTA.

13 May 2024 3 min read →
Motion Graphics

The Best Lottie Animation Libraries for Interactive, Engaging Websites

Three Lottie animation libraries worth knowing — LottieFiles, Creattie, and Finsweet's Lottieflow — with what each offers free, where the paywall sits, and which projects each one suits.

13 May 2024 3 min read →
Motion Graphics

The Best Lottie Animation Tools for Interactive Designs

Free and paid Lottie tools that work for beginners — Creattie and IconScout on the free side, KeyShape as the one paid tool worth the money, with what each does well.

13 May 2024 3 min read →
Pricing Guides

DIY vs. Professional: When to Hire an Animation Expert

When DIY animation is the right call and when it isn't — the three points at which quality, time cost, and audience targeting make hiring a professional the cheaper option.

13 May 2024 3 min read →
Tips & Guides

Boost Website Performance with Web Animations

Three ways animation improves how a website performs — making navigation obvious in the first 50 milliseconds, adding aesthetic appeal that holds attention, and building signature motion that becomes brand recognition.

13 May 2024 4 min read →
Motion Graphics

How to Create Interactive App Experiences with Web Animations

Three principles for animating an app well — keep every animation purposeful, use motion as a storytelling device, and let animation replace content rather than decorate it.

13 May 2024 3 min read →
Tips & Guides

How to Improve Your Website's SEO with Engaging Visuals

Four rules for using visual content to improve search performance — make visuals carry meaning, optimise formats, compress aggressively, and edit properly before publishing.

13 May 2024 3 min read →
Motion Graphics

Using After Effects with Lottie: A Practical Guide

How to produce Lottie animations in After Effects — what Lottie actually is, preparing vector files in Figma or Illustrator, and the import-animate-export process that produces a working JSON.

13 May 2024 3 min read →
Industry Insights

Why Are Web Animations the Future of Web Design?

Four things web animation does that static pages can't — improving navigation, holding attention, carrying brand story, and creating a visual identity competitors can't copy.

13 May 2024 3 min read →
Tips & Guides

Top 10 Tips to Boost Your SEO with Visually Stunning Content

Ten ways visual content improves search performance — image optimisation, purposeful visuals, infographics, video, lightweight animation, interactivity, mobile-first delivery, social, and measurement.

19 Apr 2024 4 min read →
Industry Insights

Forget Static Sites: Why Web Animation Is the Future of Design

The four techniques that make a site feel alive — loading animations, hover and click states, scroll effects, and micro-interactions — and where each one pays off across e-commerce, portfolios, and agency sites.

19 Mar 2024 3 min read →
Motion Graphics

Level Up Your Apps: How Web Animations Create Interactive Experiences

Five app elements animation improves — navigation, onboarding, progress indicators, gamification, and product exploration — plus the tooling and performance rules that keep motion from hurting the app.

19 Mar 2024 3 min read →
Industry Insights

Top Things 3D Design Services Can Do for Your Website

Four places 3D design earns its cost on a website — interactive product demos, immersive learning, richer storytelling, and virtual showrooms and tours.

18 Mar 2024 4 min read →
Tips & Guides

6 Ways to Optimize Your Explainer Video for Search Engines and Social Media

Six practical steps to get an explainer video found — keyword selection, thumbnail design, title writing, captions and transcripts, platform-specific distribution, and performance tracking.

17 Mar 2024 6 min read →
Tips & Guides

7 Key Metrics to Measure the Success of Your Explainer Videos

The seven numbers that tell you whether an explainer video is working — view count, play rate, watch time, engagement, click-through, conversion, and social reach — and what each one means when it moves.

17 Mar 2024 5 min read →
Tips & Guides

Accessible Animation: Ensuring Every User Enjoys and Understands Your Work

How to build animation that works for everyone — the accessibility issues that come up most often, the four WCAG principles applied to motion, and the practical rules that keep animation inclusive.

17 Mar 2024 6 min read →
Tips & Guides

Voicing Your Explainer Videos: Best Practices for Effective Voiceovers

How to cast and record a voiceover that carries an explainer video — choosing voice type and tone, matching the voice to the brand, the equipment that matters, and the six mistakes that undermine good visuals.

17 Mar 2024 5 min read →
Explainer Videos

Boost Your E-Commerce Sales Using Interactive Explainer Videos

Why e-commerce brands invest in explainer video — traffic, problem-solving, funnel coverage, YouTube reach, and shareability — plus three interactive techniques that turn viewers into buyers.

17 Mar 2024 6 min read →
Industry Insights

Case Studies: How Top SaaS Companies Use Tutorial Videos to Drive Success

Five SaaS companies and what their approach to video and content taught the market — DirectIQ, SendOwl, ChiroTouch, Drift, and Outreach.io — plus why case studies work as marketing assets.

17 Mar 2024 5 min read →
Industry Insights

How Animation Transformed These Businesses

Four brands that used animation to change how they're perceived — Netflix, Lego, Old Spice, and Burberry — plus the five business benefits behind those results and five rules for getting them.

17 Mar 2024 6 min read →
Tips & Guides

Common Mistakes to Avoid When Creating Explainer Videos

Nine mistakes that sink explainer videos — ignoring the audience, a weak script, excessive runtime, over-animating, giving no value, playing it safe, skipping sound design, burying the CTA, and shipping without feedback.

17 Mar 2024 5 min read →
Training & L&D

Explainer Videos for Online Learning: Take E-Learning Up a Notch

Why explainer videos work in e-learning — attention, retention, task proficiency, storytelling, and cost — plus four practical steps for producing course videos students actually finish.

17 Mar 2024 5 min read →
Motion Graphics

Lottie Animation Case Studies: How Lottie Helps Businesses Achieve Results

Three products that built Lottie into their apps — Razorpay, Duolingo, and Setel — and what each gained: smaller builds, faster handoff, consistent cross-platform behaviour, and more time spent in-app.

17 Mar 2024 3 min read →
Explainer Videos

Must-Have Elements in an Explainer Video

The eight components an effective explainer video needs — a defined objective, professional voiceover, a tight script, captions, a strong opening, visual consistency, sound design, and a clear call to action.

17 Mar 2024 4 min read →
Motion Graphics

The Power of Animation in Making Complex Data Readable

How animation makes data comprehensible — the four benefits, its role in interactive visualisation, four types of animated data visual, and a five-step process for producing one.

17 Mar 2024 6 min read →
Explainer Videos

Reasons Why You Should Invest in an Explainer Video

Six commercial arguments for an explainer video — brand promotion, search performance, cost against live action, shareability, conversion lift, and measurable ROI — plus which format suits which business.

17 Mar 2024 4 min read →
Tips & Guides

Scripting Your Explainer Videos: Tips and Tricks

How to write an explainer video script that works — defining the goal and audience, the five-part structure from hook to CTA, and the tone and storytelling choices that keep people watching.

17 Mar 2024 5 min read →
Training & L&D

The Ultimate Guide to Creating Tutorial Videos for SaaS Products

A full production process for SaaS tutorial videos — why they cut onboarding time and support tickets, the nine-step pipeline from objective to distribution, and three practices that make a series feel coherent.

17 Mar 2024 5 min read →
Motion Graphics

Beyond Static: How Motion Graphics Boost Mobile App Retention

Where motion earns its place in a mobile app — feedback, reduced cognitive load, and emotional connection — plus the five patterns worth building and the three constraints that keep them from backfiring.

5 Mar 2024 3 min read →
Motion Graphics

How Animation and Motion Graphics Boost Your Landing Pages

Why motion belongs on a landing page — four benefits from engagement through emotional connection, five specific applications from hero animation to progress bars, and three rules for using it strategically.

5 Mar 2024 3 min read →
Motion Graphics

How Animated Splash Screens Elevate Your Mobile App

Five things an animated splash screen does for an app — earning attention, masking load time, reinforcing brand, hinting at features, and guiding the eye — plus four rules for building one that doesn't annoy people.

5 Mar 2024 3 min read →

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